Is that a Big, Giant Pipe in Your Living Room, or Are You Just Happy to See Me?

The condo we bought in Nyack was on the market for almost four years. It was one of those brutal stories of a seller putting a home on the market at the beginning of a bad real estate market, and pricing it just a little too high for the market, and then continually reducing it time after time, each time just, still, a little too high.

One of the reasons I think the condo sat on the market for so long is that it was very idiosyncratically furnished.  It was gorgeous, with what were obviously very expensive furnishings.  But they were a little bold for most people’s tastes — think the Liberace suite at a Vegas hotel.  Okay, now ramp it up about 20%.  There you go!

It’s actually a decent lesson about real estate, from both sides.  From the seller’s side, it’s important when you’re trying to sell your home to “depersonalize” it as much as possible.  Buyers sometimes have trouble seeing through the visual effect of a very intensely decorated home. Usually, of course, the challenge to the buyer is overlooking stuff like dirty windows, ugly furniture, and the fragrant wafting of cat piss, but sometimes it can be something as simple as a very tasteful, but highly stylized, method of decorating.

From the buyer’s side, though, it’s the reverse. It’s easy to fall in love with an immaculate home, and tough to fall in love with a place that makes you gag.  But the smartest buyers realize that when the seller leaves, he’s taking that stupid cat with him along with all his disgusting furniture.  That’s where the deals are.  You buy a home in lousy condition (aesthetically, I’m not talking about something that’s falling down), you probably can get more of a discount than it will cost you to get it back up to shape.

So that’s kind of what happened with us.  The seller had the place decorated to her taste, which was not universal, and I think a lot of people had a tough time seeing through it for the underlying value.  But when she left, a lot of that stuff went with her.

One thing that didn’t go with her — actually, two things — were these giant plaster columns that were in the entry to the condo.  I don’t know anything about anything, so I’m going to call them Corinthian Columns, although that’s almost certainly wrong.  But you get the idea. Floor to ceiling plaster columns with intricate design work.  Perfect if you’re making a speech accepting the Democratic nomination for president, not so good if  you’re a relatively mild-mannered couple who has a greater need for, for example, a coat rack.

So we decided to take down the columns, which we would replace with something a little less grand and little more functional.  That’s when we discovered that one of the colunns concealed a floor-to-ceiling exhaust pipe.  Big, black pipe, all the way from the floor to the ceiling.  Ugly.  Massive.  Maybe that’s why they built a column around it.  The column wasn’t great, but it was better than this pipe.

Of course, it was too late to do anything about it.  One of the columns was already down, and we’d started demolition on the other.  So we’re going to have to get creative, maybe redirect the pipe into the wall or something.

All of this, of course, is costing me a good deal of money.  When people say that living in the suburbs is cheaper, they don’t count stuff like taking down columns and, maybe, having to put them back up again.

How to Sell Your Home in 30 days

People have been writing to ask me how we sold so quick in a market like this. Okay, we didn’t actually sell our home in 30 days. We put it on the market for a few weeks in November, and quickly realized that it’s not a great time to sell when the market is falling 300 points every day and people are talking about the next Great Depression. We took the holidays off, and went back on the market in February. Things had calmed down a little by that point.

Obviously, though, that was not the best time to sell an apartment in Manhattan, not in a market that’s probably going to show a significant transactional and pricing decline in the second quarter. But once we put it back on the market, we had an acceptable offer in about a month, in contract a few weeks after that.

How did we do it? Well, we had some advantages that maybe you don’t have. Like, my wife is a real estate agent here in the city. And I own a real estate company out in the suburbs. Chances are your wife probably isn’t a real estate agent, and you’re not a real estate professional.

But don’t worry. That’s now why we sold quickly. The only reason those “advantages” actually helped us is that we actually listened to our own advice. What for years she’s been telling her sellers, and I’ve been telling my agents, we actually did.

As in:

1. If you’re moving, start now.
We started the moving process about a month before we actually put the apartment on the market. As in, we actually started moving. We spent about three weekends clearing out the apartment, taking out about boxes and boxes of assorted stuff we had filling the place. Some of it we kept and stored upstate, some it we threw away, some of it we gave away. But we took out about fifteen boxes of stuff: books we don’t read, clothes we don’t wear (or no longer fit into), food we don’t, furniture we don’t need to sit on. Emptied the place out, made it look a lot bigger, nicer, cleaner. And we were planning on moving, which is why we were selling the apartment in the first place, so it helped us get a head start and make the final move a little less intensive.
We also hired a guy to come in and do all the little things that had degraded in the apartment since we did construction in 2005. Everything from lighting fixtures that never got installed and were sitting in a closet to smudges on walls. $2,000 later, the place looked like it did when we moved in.

2. Be Accessible
We wanted the place shown as much as possible, whenever someone wanted. You want to come over on Sunday morning? Come on down! Wednesday night! What time? We did open houses almost every weekend it was on the market. Every morning, we’d clean it up, put the dirty clothes in a hamper and hide it away. It was ready for show anytime an agent wanted.

3. Price to Sell
We priced aggressively for the market, underneath other apartments that were for sale in the area. We knew that the market might be tough, so we wanted to strike quickly. If we’d sold a year ago, we probably would have gotten over $1,300 a square foot. We priced at $1,200 a square foot and sold for about $1,100 a square foot. We didn’t get the best price possible, and maybe if we’d waited out the spring market we could have done a little better, but we got good terms and a good, trustworthy buyer and we had our money off the table. Even now, I’m seeing comparable apartments that were for sale when we put our place back on the market in February, and they’re still priced above what we sold for.

Would that work for everyone? I don’t know. But when I was buying I looked at a lot of apartments that had clothes stuffed in the closets, or were dirty, or smelled like cats, or were only available for show on alternate Wednesday afternoons. So I think it helped.

It also helped, of course, that I had a great agent. I highly recommend her.